Privacy Policy

1) Who we are

MergePilot is operated by Wrapit Technologies. This Privacy Policy explains how we collect, use, and protect information when you visit our website and interact with our download and waitlist flows.

2) Information we collect

Depending on how you use our site, we may collect:

• Lead information: when you submit your email (and optionally a name), we store your email, optional name, the lead source, and the submitter IP address.
• Download request data: when a download is requested, we may store download-related metadata such as IP address, approximate location (country/language), user agent, referrer, and whether the request appears to be automated.
• Analytics and marketing events: we use Meta Pixel (events like PageView, Lead, Download, InitiateCheckout) and an analytics tool (Umami) to understand site usage and marketing performance.

3) How we use your information

• To provide downloads and updates requested through our email flows (lead processing and download token issuance).
• To detect abuse and improve reliability (e.g., automated/bot-like download attempts).
• To measure and improve our marketing and user experience (analytics and attribution events).

4) Marketing tracking (Meta Pixel) and cookies

We use Meta Pixel to measure conversions and page activity. Our Pixel events do not require us to send your email address to Meta. If you enable marketing/consent controls in your browser or platform, those controls may affect whether tracking is collected.

For more control, you can also use Meta's provided mechanisms (for example, ads settings) available in your Meta account and browser settings.

5) Legal basis (GDPR/LGPD-style disclosure)

We process personal data based on applicable legal grounds such as your consent (when you choose to submit your information), and legitimate interests for security, fraud prevention, and analytics to improve our services.

6) Data retention

We keep personal data only as long as necessary for the purposes described in this policy, including to provide downloads/updates and to maintain security and compliance. Retention periods can vary depending on the data type and our operational needs.

7) Your rights

Depending on your location, you may have rights to access, correct, delete, or object to certain processing. To exercise these rights, contact us using the information below.

8) Contact

If you have questions about this Privacy Policy, please contact: security@mergepilot.app.

9) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision.